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SHARP - Sales Health & Review Process
SHARP is a powerful, executive level diagnostic and planning tool that enables intact
sales organisations to assess and improve their overall effectiveness in corporate
sales, sales support infrastructure and ‘Go-To-Market’ performance.
Why would you use SHARP?
When you need to increase the business value delivered to your customers and drive
a corresponding increase in your revenue . . . SHARP initiates the changes. SHARP
should be seriously considered if you are experiencing . . .
Why would you use SOAR?
If you need to upgrade the overall effectiveness of your sales teams to compete
more effectively and profitably in your marketplace . . . you need the SOAR process.
Typical issues which would identify an immediate need for the SOAR workshop include:
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loss of market share
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unacceptable bid-to-win ratio
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under-achievement of corporate sales targets
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degrading of competitive advantage
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weakening client relationships
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quota failure by a significant number of sales people
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loss of several key customers’ business
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How Does SHARP work?
SHARP identifies the most critical sales issues where action is needed to improve
the effectiveness of an intact sales operation.
SHARP uses specialised unique tools and input from key sales personnel to produce
a focused analysis of a comprehensive range of strategic sales capabilities that
together constitute a successful sales operation. A detailed gap analysis highlights
those key sales issues which require improvement.
A tailored SHARP Plan is specifically constructed to address these issues and create
an effective and rapid improvement in operational sales performance.
The 3 levels of SHARP
Level 1
Using feedback and analysis from pre-sales, post-sales and management personnel,
a SHARP Level 1 Report provides a quantitative evaluation across a comprehensive
range of strategic sales capabilities . . . providing senior management with specific
issues and recommendations that highlight precisely where corporate development
resources should be invested for the maximum pay-back.
The SHARP analysis includes comparisons with a unique benchmark, which represents
an independent integrated assessment, based on input from a wide range of major
high-success sales organisations.
Level 2
SHARP Level 1 plus individual interviews with each assessor. These 1-to-1 interviews
provide deeper insights into the sales issues produced by the initial analysis and
creates an important ‘fine tuning’ of the SHARP Report.
Level 3
SHARP Level 2 plus a one day SHARP Workshop to review in detail the results and
recommendations of the initial analysis and the 1-to-1 interviews with the assessors.
The result is a SHARP Action Plan, with specific objectives, actions, responsibilities
and time-frames.